TruePNL emerged in the finance world with a clear vision: to simplify the investment process while ensuring maximum transparency for retail investors. The challenge was twofold: firstly, to effectively communicate the complexities of these innovative financial products to a retail audience, and secondly, to build a trustworthy brand presence in a competitive market. We focused on increasing TruePNL's visibility on Twitter and Telegram, two platforms crucial for crypto and financial communities. By regularly posting updates, educational content, and engaging with the community, we were able to significantly increase the number of followers.