We initiated targeted campaigns to reach potential users and investors. Through engaging content, interactive Q&A sessions, and timely updates about Linear Exchange’s offerings, we created a buzz within the crypto community. We took a proactive approach in managing the community across all platforms, ensuring that users’ queries were answered promptly, misinformation was corrected, and a positive environment was developed. We successfully increased community engagement by 40%, and added 2,500 new members to the Linear Exchange community. Out of these new members, 35% converted into investors.